Is it a gap in the equestrian business market, or is it just not something people want?
Confronting question I know, but here’s the thing, I come across budding horse business owners all the time that say ‘nobody does this’ or ‘everyone needs this’.
Those things might be true but they are not going to bring you a single cent in sales unless people WANT the thing you’re thinking of selling.
In this podcast I'm going to dive into the steps you need to take to work out how to establish that a new business or product idea is going to work, without throwing it out into the wind and hoping it flies.
You can find more out about how I help horse business owners on my website www.equinee.com.au
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