You need to have an idea of the importance SEO (Search Engine Optimization) has on your business! There's no escaping this, even if you are planning to outsource this part of your business to someone else. Understanding SEO on even a basic level will show you just how valuable it is and will ensure you prioritise it for your business.
Whilst our social media platforms and our paid ads do a lot of the work in promoting our business and out website, SEO addresses that one avenue your ideal clients are going to use over and over to find that very thing you can offer them.
In this episode, I'm delving deep into SEO, knowing your ideal client, keywords, and SO much more.
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